We had to choose a worthy cause and create a campaign consisting of a magazine ad, a postcard, and poster. We needed a big idea to shape our campaign as well as imagery, headlines, copy, and branding. The main image and headline of each piece had to be different and one piece was required to have a "significant" amount of body copy.
I chose Kaboom!, a non-profit, DC-based organization that seeks to provide every child in America a safe place to play. They rally communities to build their own playgrounds, they encourage citizens to maintain existing units, and they do a lot of good.
Play is important for a child's well-being so I used imagination as my foundation. I turned images of playgrounds into something a child would imagine with simple sketches. I also used restructured cliches for my headlines.
I'm happy with the finished project and ready to tackle the next one: an iPhone app!
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