Our professor had friends in the business. So, not only did we get to do very cool projects, we got to do them for real clients.
One of the campaigns we worked on was for The Foundation for a Better Life. Maybe you've see the "Pass it on" campaign? Billboards on the highways? Television spots? Perhaps a little radio?
The billboards are the most recognizable media from the campaign. They feature famous and infamous people with very creative headlines and a value that the person emulates.
Here's several of my favorite examples:
The television spots are a little too cheesy for my tastes, but you can see the whole campaign here.
Our assignment was to try our hand at creating our own billboard, magazine ad, television or radio spot for a younger audience.
I recall one campaign in particular where the creator used Napoleon Dynamite and the value of "Friendship." Her billboard showed Napoleon dancing at Pedro's campaign with the headline "Danced his friend into a presidency." I loved it!
If I could even find mine, I'm sure it would be too foul to sully up this blog with. But I was fun to be a part of such a positive campaign, even for a semester.
When I was thinking about "calls to action" for our current social campaign project, I thought of this campaign and it's strong call to "pass it on." It's not the typical "Donate" or "Vote," but it is just as powerful.
I have seen this campaign before. It's so simple, yet powerful. It's a great example of what to do when creating a campaign.
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