I saw this video recently and loved it immediately. The juxtaposition of a lighthearted song and cute illustrations with a very serious message is at once intersting and horrifying. It is very effective! I'm a huge activist against drinking your calories, so I hope you'll enjoy. And then go pour out your Coke.
This movie is so interesting. I am with you. I actually stopped drinking soda a few years ago and I wish others would cut down on there soda in take as well. I think that this video is something I should show them. I don't know how much of an impact it would be, but it does get pretty sad. It is interesting that the music is sort of contradicting the message. Great find!
ReplyDeleteThis is really wonderful. I love the simplicity of the forms and the linear accents (like the bear faces or the chainsaw animation). That merciless, beaming sun lends a dramatic effect. I wonder where/in what markets this originally aired? Is it European or Australian? Their PSAs seem to be a lot more cutting than American ones, and this one is particularly brutal.
ReplyDeleteAnd I love the broad range of effects they were able to show -- from amputations to erectile dysfunction to tooth decay.
ReplyDelete