Friday, October 12, 2012

We can do it!

The greatest call to action in the history of calls to action is, of course, Uncle Sam's plea.
But the second greatest call to action is ole Rosie the Riveter.
What 19-year-old freshman co-ed didn't have this poster plaster to their dorm room wall?

She came to life during World War II inside Westinghouse Electric as a motivational poster to boost the morale among female workers. Oddly enough, Rosie didn't become the icon she was today until the 1980s, when she was revived to became the face of the feminist movement.

Many assumed that the fierce cry of "We can do it!" was meant to inspire women to join the war effort. "Look at Rosie," the poster seems to say. "If she can do it, so can you."

She's beautiful with her coiffed hair, spider lashes, and painted lips. But she's also wearing a menswear shirt, showing off her guns, and has her jaw set. Rosie has it all and shows that women can be feminine and feminists. Dammit, we can have it all!

However, during the war, Rosie never strayed from the Westinghouse factories and even then, she only hung around during February of 1943. According to Westinghouse, the poster was not meant for recruitment at all. It was meant to encourage the already blossoming women work force to work harder. 

No matter her intended purpose, feminists and pop culture have seized Rosie's strength and confidence to make a simple call to action: do what you want to do and be what you want to be.

It certainly works for me!

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